We help fitness coaches at every stage of their business with expert resources, strategy and support tailored to the fitness industry. No fluff. No guesswork. Just your next right move, whether you’re just starting out or scaling up.
A complete marketing and content solution for fitness coaches who want to save time, stay consistent, and grow their business with confidence.
You’ll get done-for-you recipes, templates, and educational tools, plus the structure, strategy, and accountability to take your marketing to the next level.
Perfect for:
Coaches who want ready-to-use resources, consistent marketing systems, and support that helps them show up with ease and clarity.
What you struggle with:
Finding time to create content, staying consistent online, and communicating confidently with your audience.
Support Level:
Choose from Self-Service, Group Coaching, or Personalised Guidance, depending on your goals and level of support.
A step by step, done for you build for coaches who want a professional brand, clear offers, smooth systems, and a marketing plan that actually works. By the end, you will have refined branding, structured products, operational workflows, and a customised marketing strategy, along with real clarity and confidence in your business direction.
Perfect for:
Coaches ready to relaunch or refine their business with expert support handling the strategy, systems, and setup while they focus on what they do best - coaching.
What you struggle with:
Juggling too many tasks to focus on growth, unclear branding and offers, time lost to admin, and feeling overwhelmed by marketing and client acquisition.
Yes, of course - we’ll credit your previous investment toward your next step if you’re ready to grow.
Do I have to be an online coach?
No - we work with both online and hybrid fitness businesses.
How soon can I start?
As soon as you sign up, you’ll get instant access to what you need.
The Forward Moves Podcast
Unfiltered convos for fitness and health coaches building bold, profitable businesses.
Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.
If you're ready to make smart moves and stop playing small, tune in now!
“The Forward Moves team are incredible, they captured me and my brand beautifully whilst being respectful of my current clients and vision. The app build in particular was amazing - levelled up my coaching experience and my clients LOVE it!”
— Emma Combs
“The team went above and beyond my expectations. They were so patient, understanding and supportive throughout the entire process.”
— Callan Pont
“I was beyond amazed at the incredible products, logo & website they designed. It exceeded any vision/expectations I had, and the team were always so supportive. I couldn’t recommend them enough!”
— Kaylah Holmes
“I could put time back into my clients.”
“The amount of time I saved and the stress I saved was so significant.”
— Brianna
“5 calls booked last night. 3 out of 3 yesterday. 10 calls booked in today. 15 inquiries today alone. 3 calls today. 9 calls last week led to another 7 sign-ups.”
— Mazzfit Movement
“I would 100% recommend the Business Moves Program to anyone who is wanting to level up their small business.”
“The whole process ran so smoothly, I learnt so much along the way.”
— Jade Mckee
“I honestly was NOT prepared for how much niching down and changing my language would skyrocket things.”
“I never thought I would be this busy.”
— My Body By Hollie
“We have had 3 out of 4 consults signed in the last 24 hours.”
“Another win! Got 4 consults this Friday.”
— Carley Stokes
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