The platform for coaches ready to scale

Build a coaching business that actually grows.

From content to conversions, we help fitness coaches attract better clients, simplify their systems, and scale with structure.

Trusted by 500+ coaches across Australia

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Forward Moves intro
Watch: 90-sec intro
500+
Coaches worked with
200+
Businesses grown
+$35K
Avg client growth / 3 months
+

Most coaches aren't stuck because they lack effort.

They're stuck because there's no structure behind what they're doing.

Posting without a plan
Selling without a system
Trying to grow without clear direction
Doing everything on their own
↳ That's where we come in

Turn content into clients. Systems into structure. Effort into momentum.

We help you build a coaching business that runs — not one that runs you.

How we help you grow

Four things, done properly. That's the difference between busy and actually scaling.

Clarity

Know exactly what to post, what to sell, and how to position yourself.

Structure

Build systems that support your growth — not ones that slow you down.

Support

Guidance, feedback and direction from people who actually understand your industry.

Momentum

Consistent growth without burning out or second-guessing every move.

Where you're at now
What we help you do
Posting without a plan
Content strategy that converts
Selling without a system
Simple sales process that books clients
Inconsistent enquiries
Consistent lead flow you can rely on
Guessing what to focus on
Clear direction for your next move
Doing everything yourself
Ongoing support and expert guidance
Signed 6 clients in 4 weeks after struggling for months
Finally feel like I have direction in my business
Content actually converts now
+20 clients in 8 weeks — full books
3–5 consistent enquiries a week now
Signed my first high-ticket client
Signed 6 clients in 4 weeks after struggling for months
Finally feel like I have direction in my business
Content actually converts now
+20 clients in 8 weeks — full books
3–5 consistent enquiries a week now
Signed my first high-ticket client

Real numbers. Real growth.

Screenshots and receipts from coaches who followed the system.

I will be forever thankful and will talk you up forever. I don't know if you realise how much this means to me so I hope this message shows you. Deadset no one else knows what I went through and how every day I woke up just considering giving it up. Thank you ❤️❤️❤️❤️❤️
7:56 am
Sales
Avg weekly sales
$3,225
This week vs last
$132
$3,540.06 Mon, 23 Feb
W4W12W6M12M
Averaging 3K+ weeks now — doubled in 12 weeks
+ 20 Clients in Just 8 Weeks
Jan was 22 enquiries | 16 onboarded
Feb was 13 enquiries | 9 onboarded
March is 16 enquiries | 13 onboarded
3:34 pm
51 enquiries → 38 onboarded
Jan was 22 enquiries
|
16 onboarded
Feb was 13 enquiries
|
9 onboarded
March is 16 enquiries
|
13 onboarded
3:34 pm
+ 28 Clients in 3 Months
I actually just had to manually calculate cause I thought it was wrong
2:03 pm
Had to manually calculate, thought it was wrong
Total Revenue
$35,358
in selected period
2:03 pm
$35K+ in Client Sales
YOU
Did we triple revenue in 3 months?
Monthly Income
Month
Clients
Revenue
January
55
$27,761
February
66
$26,449
March
78
$35,358
1:39 pm
+ 8K Growth in one month

Two tiers. One clear path forward.

Whether you want structure and consistency, or full strategic support — choose the level that fits where you're at.

Standard

Social Media & Marketing

Your structured growth system. For coaches who want clarity, direction, and consistency without overcomplicating their business.

$206 AUD / week
Paid monthly · 4 month lock in
What's included
  • Daily CEO ChecklistKnow exactly what to focus on each day to move the needle — no more guessing
  • Plug-and-Post Content SystemStrategic social media ideas + a rolling content calendar aligned to industry trends
  • High-Converting TemplatesSocial posts, captions, recipe frameworks and ebook structures built for engagement
  • Weekly Group Strategy Calls2× live coaching on what's working right now in the industry — not recycled advice
  • Built-In AccountabilityCommunity group with weekly accountability check-ins
Get started with Standard
Most Popular
Premium

Business, Social Media & Marketing

Your personalised growth engine. For coaches ready to scale with strategic support and smarter decision-making.

$306 AUD / week
Paid monthly · 4 month lock in
Everything in Standard, plus:
  • Monthly 1:1 Strategy CallDeep-dive to review performance, identify constraints and refine your next moves
  • Personalised Growth RoadmapTailored daily and weekly focuses aligned to your revenue stage and bottlenecks
  • Performance-Based Smart SuggestionsRecommendations based on your metrics — retention, leads, revenue, engagement
  • Strategic Content PlansCustom content direction mapped to your positioning, offers and growth goals
  • Direct Coach AccessOngoing support chat for decision-making, refinement and momentum between calls
  • Weekly Group Coaching Call with AshWhat's working vs. what's not in the industry — share wins and losses live
Book a strategy call
*2.5% Stripe surcharge applies per transaction
Included in membership

Weekly Group
Coaching Calls

We've partnered with industry experts to deliver live calls on all the topics that actually move your business forward — every single month.

Weekly strategy call with Ash — Premium members only
Paid Ads

Kristy — WHOAGENCY

What ads are working, what's dating, and exactly how to set them up for your coaching business.

Mindset

Elin Grandstand

Address the mindset blocks holding you back — tools and strategies to shift your thinking and grow.

Accounting

Jordan — Fitbooks

Exactly what to do each month to take control of your accounts and stop bleeding money.

Sales

Anna

Submit your DMs and sales calls — receive live feedback on exactly how to convert your leads.

Real coaches. Real growth.

We let the outcomes speak — not our own revenue screenshots.

"I landed 15 clients in a month, same me, same qualifications, same business, just better messaging."

BK
Emma Combs - Emspired Coaching
Lifestyle Coach & Nutritionist

"Within seconds they've set me out an amazing content plan for the next month. So, it just completely takes all the brain power out of it for me."

JM
Steph Smith - Nurtured By Steph
Online Nutritionist & Fitness Coaching for Mums

"Since signing on to the Business Program, I have doubled my clientele."

TL
Madi Brown - MBPT Nutrition
Postnatal & Nutrition Coach

"I've already signed up four new clients. I'm generating more leads, and my marketing finally feels structured."

MH
Callan - Calories By Callan
Sports Nutritionist & Fitness Coach

"I know exactly what I'm doing. I know exactly why I'm doing it. And my content has improved out of sight."

SR
Ruth - Inspired By Nutrition
Nutritionist & Personal Trainer
1 / 5

"Investing in the structure and the support was by far the best thing that I ever did cause I landed 15 clients in a month. I felt like I was spending more time trying to think of content in creating content instead of actually spending time with my clients."

KW
Emma C.
Online coach

"The support's been unreal, too. They're always there to help or answer any questions, which has really taken a lot of the stress and the guesswork out of the process. I highly recommend"

LP
Callan
Online & F2F Coach

"Since signing on I have doubled my clientele. I have gained time at home with my family and my little one. And it's amazing being able to have the content planner there ready for me."

RN
MBPT Coaching
Online Coach

Built specifically for fitness coaches

500+
Coaches worked with
200+
Businesses grown
5+
Years industry experience
100%
Built for fitness coaches
The Forward Moves team

Let's find what actually works for you.

↳ Clear direction, built around YOUR business.

Every coach is at a different stage. That's why we don't push you into something that doesn't fit.

Jump on a quick call — we'll look at where you're at, and map out the best next step for your business.

Book your call