FORWARD MOVES
Trusted by 500+ coaches across Australia

Build a coaching
business that
actually grows.

From content to conversions, we help fitness coaches attract better clients, simplify their systems, and scale with structure.

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Watch: 90-sec Intro
See how it works
2026
Free community
Join the Forward Moves community

A private Facebook group of fitness and health coaches building real businesses.
Coaches worked with
500+
Businesses grown
200+
Years experience
6yr
Australia's leading
Fitness Business Specialists
Trusted by
The Female Collective My Body by Hollie OSC Elevate Fitness BFIT. NIEUW The Female Collective My Body by Hollie OSC Elevate Fitness BFIT. NIEUW
SINCE 2020 - TRUSTED BY 500+ COACHES -
Forward Moves
The Real Reason

Most coaches aren't stuck
because they lack effort.
They're stuck because there's no structure behind what they're doing.

See How We Help
Most coaches today

Posting without a plan

Selling without a system

Trying to grow without clear direction

Doing everything on their own

That's Where We Come In

Turn content into clients. Systems into structure. Effort into momentum.

We help you build a coaching business that runs, not one that runs you.

Find Your Plan
How We Help

How we help
you grow

We help you build a coaching business that runs, not one that runs you.

What we help you do
Where you're at now
What we help you do
Posting without a plan
Content strategy that converts
Selling without a system
Simple sales process that books clients
Inconsistent enquiries
Consistent lead flow you can rely on
Guessing what to focus on
Clear direction for your next move
Doing everything yourself
Ongoing support and expert guidance
This is the shift that changes everything in your business.
This is the shift that changes
everything in your business.
Find Your Plan
Real client results

Real coaches.
Real growth.

Watch the stories, wins and shifts from fitness coaches who stopped guessing and started building with structure.

Emma Combs

"I landed 15 clients in a month - same me, same qualifications, same business, just better messaging."

Lifestyle Coach & Nutritionist

Steph Smith

"Within seconds they've set me an amazing content plan for the next month - it just takes all the brain power out of it."

Online Nutritionist & Fitness Coach

Gem Ursino

"I get to enjoy the coaching side of things and creating content that actually helps my business."

Women's Online Coach

Elitsa

"Following a social media plan designed by experts who know what they're doing makes all the difference."

Nutrition & Wellbeing Coach

Madi Brown

"Since signing on to the Business Program, I have doubled my clientele."

Postnatal & Nutrition Coach

Brogan Rickard

"I went in not really knowing what to expect and came out completely rethinking how I run my business."

Online PT & Nutrition Coach

Callan

"I've already signed up four new clients. I'm generating more leads, and my marketing finally feels structured."

Sports Nutritionist & Fitness Coach

Cassie D

"It's all done for me. All I need to do is follow the script and I have full trust that it's going to speak to the person I want to attract."

Nutritionist & Online Coach

Ruth

"I know exactly what I'm doing. I know exactly why I'm doing it. And my content has improved out of sight."

Nutritionist & Personal Trainer

Client Results

Real numbers. Real growth.

Screenshots and receipts from coaches who followed the system.

Client Win

+20 clients in 8 weeks

I will be forever thankful and will talk you up forever. I don't know if you realise how much this means to me. Thank you7:56 am
Sales
Avg weekly sales$3,225
This week vs last$132 up
W4W12W6M
Client Win

+28 clients in 3 months

Jan was 22 enquiries | 16 onboarded
Feb was 13 enquiries | 9 onboarded
March is 16 enquiries | 13 onboarded3:34 pm
51 enquiries - 38 onboarded
Jan22 enq16
Feb13 enq9
March16 enq13
Client Win

$35K+ in client sales

I actually just had to manually calculate cause I thought it was wrong2:03 pm
Total Revenue
$35,358
in selected period
Client Win

3x revenue in 3 months

Did we triple revenue in 3 months?11:42 am
Monthly Income
January55$27,761
February66$26,449
March78$35,358
Membership Options

Three tiers. One clear path forward.

Whether you want plug and play monthly assets, structured growth, or full strategic support, choose the level that fits where you're at.

Starter

Recipe & Resources

A monthly drop of plug and play assets, recipes, templates and a content calendar, designed to keep you consistent without the admin.

$206 AUD / month
Month to month · Cancel anytime
What you get each month
  • 25 Macro Friendly RecipesBreakfast, mains, snacks, fakeaway and slow cooker. Every recipe with a MyFitnessPal barcode.
  • Monthly Client ResourceA new editable resource each month covering fitness, mindset or nutrition. Ready to brand and share with your clients.
  • Social Media TemplatesEditable feed posts, stories and email assets. Also included: App resource covers for your online platform.
  • Monthly EDM TemplatesProblem based, founder, nurture and social proof emails. Ready to copy and paste to your audience.
  • Notion Calendar + To Do ListDaily prompts, story ideas, content ideas, marketing tasks and completion tracker to stay on top of your marketing.
Get started
Standard

Social Media & Marketing

Your structured growth system. For coaches who want clarity, direction and consistency without overcomplicating their business.

$256 AUD / week
Paid monthly · 4 month lock in
What's included
  • Daily CEO ChecklistKnow exactly what to focus on each day.
  • Plug and Post Content SystemStrategic social media ideas and a rolling content calendar.
  • High Converting TemplatesSocial posts, captions, recipe frameworks and ebook structures.
  • Weekly Group Strategy Calls2 live coaching calls on what's working right now.
  • Built In AccountabilityCommunity group with weekly check ins.
Get Started with Standard
Most Popular
Premium

Business, Social Media & Marketing

Your personalised growth engine. For coaches ready to scale with strategic support and smarter decision making.

$306 AUD / week
Paid monthly · 4 month lock in
Everything in Standard, plus
  • Monthly 1:1 Strategy CallDeep dive to review performance and refine next moves.
  • Personalised Growth RoadmapTailored focuses aligned to your revenue stage.
  • Smart Performance SuggestionsRecommendations based on your metrics and revenue.
  • Strategic Content PlansCustom direction mapped to your positioning and offers.
  • Direct Coach AccessOngoing support chat between calls.
  • Weekly Group Call with AshShare wins and losses live with the inner group.
Join The Waitlist
Included in membership

Weekly Group
Coaching Calls

We've partnered with industry experts to deliver live calls on the topics that actually move your business forward every month.

Weekly strategy call with Ash Premium members only
Paid Ads

Steph - FM

What ads are working and how to set them up for your coaching business.

Mindset

Elin Grandstand

Tools to shift your thinking and grow past mindset blocks.

Accounting

Jordan - Fitbooks

What to do each month to take control of your accounts.

Sales

Anna

Submit your DMs and sales calls for live feedback.

Optional Extras

Add-Ons

Deep-dive sessions you can bolt on at any time.

Sales Consult

Submit your sales calls and DMs for direct feedback to sharpen your conversions.

$1,000

Accounting Consult

A deep dive with Jordan to find where you're bleeding money and how to clean it up.

$500

Content & Marketing Audit

Full audit of your social media and marketing. Complete breakdown of branding and messaging.

$500

6 Month Plan Mapped

All of the above, plus a full 6-month plan mapped out across every area of your business.

$2,000
*2.5% Stripe surcharge applies per transaction
Take the next step

Let's find what actually works
for your business.

Every coach is at a different stage. Choose the call that fits where you're at and we'll map the path forward together.

ash-keira
Standard

Book your Standard strategy call.

Chat with our team about the Standard plan and how it can bring clarity, structure and consistent growth to your coaching business.

30 min call Strategy team Online via Zoom
Book your Standard call Available now
ash-walking
Premium

Book your Premium strategy call.

Speak to our team about the Premium plan and how we can help you scale with smarter systems and strategic support.

45 min call Strategy team Online via Zoom
Book your Premium call Most popular
Frequently asked

Questions, answered.

Everything you need to know before booking a call. Still have questions? Reach out anytime.

Forward Moves is built specifically for fitness, health and nutrition coaches who are ready to scale their business with structure, strategy and support. Whether you're at $5K/month or $30K/month, we have a tier that fits where you're at.
Standard gives you the full content system, group strategy calls, templates and accountability. Premium adds 1:1 strategy calls, personalised growth roadmaps, direct coach access and a weekly group call with Ash. Premium is for coaches scaling past $20K/month.
Both Standard and Premium memberships are a 4-month minimum commitment, paid monthly. This is the timeframe needed to genuinely move the needle on your business.
No. We work with coaches at every stage. Standard is ideal if you're building consistency. Premium is best when you're scaling.
A relaxed conversation about where your business is now, where you want to go, and what's standing in the way. We'll map out the best next step, no pressure, no pitch.
Yes! Many coaches start on Standard and upgrade once they're ready for personalised strategy. You can switch tiers at any point during your membership.

Still got questions?

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